I was a consumer behavior researcher, for a hot minute during my graduate school days. My research work dealt with the relationship between intention and behavior. One of the most important things I learned is that intention precedes behavior. Intention, for the most part, is within the full control of a person. Behavior is influenced by a series of factors that are not necessarily within the full control of a person.

Understanding and acknowledging the relationship between intention and behavior is an important part of living a guilt-free life, in my opinion. Sometimes we intend to help but we are unable to help. By understanding that which is beyond our control, we are able to let go of the guilt of being unable. I am reminded of this a lot when I volunteer on Mondays. This past Monday I was leading the shift when an older couple came in. Neither one of them could have been younger than 80. They were both almost frail but sort of full of life. They had stopped at the office to see how they could help.

There are many ways you can help a campaign. Not everyone is able to do everything. The older couple that came in were unable to help much because neither one of them couple could complete basic tasks on the computer. They both felt so guilty and kept apologizing. I kept trying to reassure them that their intention in coming to help was much more important than the fact they were unable to help. The fact that we are using a computerized system is beyond their control. As such, they shouldn’t feel guilty.

Personally, as much as I intend to help the campaign, I can’t do everything. Sometimes, I can’t do anything. Sometimes, I am unable to volunteer for more than 3 hours at a time. Sometimes, I feel guilty about leaving people behind and going home. I know this guilt is irrational. One of the things that I am working on is letting go of irrational guilt.

I have started spending a lot of time thinking about my intentions. What am I intending to do when I go to work in the morning? I intend to help customers have a wonderful shopping experience. However, if a customer asks me to answer a question and I am unable to answer it, does that mean I have failed for the day? No, it means that the question is beyond my volitional control as such I am unable to follow through on my intention.

By focusing on my intention, I have also been able to recognize my limitations. Yes, I would like to help. But, no, I am unable to help. I am learning how to say “no.” In the past, I would edge my bet and say “maybe.” Saying “maybe”was a way of not having to acknowledge my limitations. But “maybe” really was a way of delaying the guilt. Now, I am honest. I say “no.” By saying “no,” I set myself free and I am able to do the best of that which I can.